The story of the Horseman

 

How much do you need in life ?

A long time ago, 

there was an Emperor who told 

his Warrior that if he could ride on his horse 

and cover as much land area as he likes....

Then the Emperor would give him 

all the area of land that he has covered.

Sure enough, 

the horseman quickly jumped onto his horse 

and rode as fast as possible to cover as much 

land area as he could conquer ....

He kept on riding and riding 

whipping the horse continously

to go as fast & as far ... as possible.

When he was hungry and tired, 

he did not stop because he wanted to cover

as much area as possible....

It came to a point 

when he had covered a very big area 

& he was exhausted and was about to DIE

Then he asked himself..

"Why did i push so hard to cover so much land area

now i'm dying and ALL i ever need is just 

a small area to bury myself ...."

ITs SIMILAR WITH THE JOURNEY OF OUR LIFE !!

We push very hard everyday, 

to make more & more money, 

to gain power, fame & recognition..

TO show off our Rolex, BMW, Merz, Mustang

.... and our Facebook LIkes and Followers

We neglect our health, 

the precious time with our family 

& to appreciate the surrounding beauty 

and the hobbies we all love.

.

One day when we look back, 

we'll realize that we dont really need that much

..... but then we cannot turn back time 

what we have missed....

Again.... how much do you need in life ?

The wilderness of Real Estate Agency

 

Doing estate agency 

is like being in a ZOO with creepy creatures

lurking everywhere all over.

They are parasites, leeches, vultures, 

crocodiles, piranhas, anacondas, tigers,

draculas, , toyols & pontianaks.

All they do is .... 

suck your Agency Commission ...!!

Have you ever come across deals that involved 

the payment of the so-called 10%-15% 

Referral Fee/ Introduction Fee ?

Most likely you do ... 

BUT if you move up the value chain

you will surely encounter ghostly apparitions 

with much bigger aspirations & ambitions.

For example, many years ago, a lady Vampire

( not an estate agent but from a professional body )

called me about a major deal that I was handling.

She said she has a buyer, and she wants HALF 

of my agency fee of RM800K.  So i asked her ... 

if this deal goes through, will you be handling the

project for your client ?

And she replied YES.

So i asked again... 

this project has about 4,000 units.

Assuming a fee of RM3,000 per unit, 

your total Professional Fees is RM12 Million.

So Madam .... can you also share HALF with me ?

Straight away she jumped back .... 

NO... NO ....TAK BOLEH ....

our professional body say we are not allowed 

to share with estate agents .....

JILAKER  betul jadi Estate Agent .... 

you expect agents to share half with you 

.... but you cannot share yours ... 

What if you CANNOT advertize ?

 

I have this long "love and hate" relationship 

with Google Ads and Facebook ads.

You see... I love them... but they hate me.

I use them for my Online Biz

( NOT for my real estate biz )

Many years ago its the norm whereby

you could run almost any type of affiliate offer 

without an issues and get cheap, targeted clicks.

Once they started making their billions in profit, 

they decided it was time to get rid of the

Ad Accounts of affiliate marketers (very subtly) 

and focus on advertisers with BIG businesses !!

Facebook Ads is no better and 

getting your ad account banned 

isn't a matter of if... but rather when.

That's why it's more important than ever 

to focus on building your own tribe of fans 

on something YOU CAN CONTROL !!

This could be:

an email list

an SMS list

a direct mail list

You may think it's smart to have a social media channel 

(i.e. Facebook page, YouTube channel, etc.), 

but remember that you're never fully in control.

For instance my various FB FanPages

were almost reaching the 10K followers mark

( which is a criteria for Monetization )

when suddenly FB Mark decided to

LOCK my Fanpages ....

All my hardwork and effort in building 

my Fanpages become ZERO !!

Now imagine what would happen if 

you lost your biggest web traffic source 

when you wake up tomorrow.

That sucks !!

THUS dont ever, 

let someone else control your source of traffic.

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Sell like a Pro

 

Estate agents are basically Salesmen.

Their role is to introduce, negotiate, broker

& facilitate the transaction.

Most of the bigger firms have regular training

on the sales & marketing aspects of estate agency.

But to bring your game to the next level, it is also

important for the agents to enhance their knowledge

by doing their own reading too 

Over the years, I have bought a few dozen books

on this topic.... but sadly, most of my books are still

in their original plastic wrappers ... un-wrapped and

un-read .....

If you are short of funds and can't afford to buy

such books or magazines .... here is a simple trick 

---  go join an Insurance Agency

For they have the best training on salesmanship !!

How do the top insurance agents stay consistently

at the MDRT ... TOT ....and COT ?

The answer ---  they DONT sell insurance plans

Instead they sell you the BENEFITS of those plans !!

If you say you are not interested, they will ask you

which part of their presentation you dont understand.

If you say no money to buy ...they will scare you by

saying " What if you die tomorrow .... how will your

family survive ? " ....and if you say already bought

insurance ... they will say 1 coverage is not enough,

.... , toll naik, petrol naik, cooking oil naik ...

you are under-insured ....

So as an estate agent, what do you sell ?

Sell the property as a PHYSICAL product  OR 

sell the value-proposition as an INTANGIBLE  product ?

For example, every condo in Mont Kiara looks similar.

So if you say what all the other agents are saying ---

3 bedrooms, porcelain tiles, built-in wardrobes, fully

aircon, nice view, etc ---- you are finished !!

But if you say value-added sales pitch like ---  not facing

the afternoon sun, got shuttle bus to school, got creche

for the kids, got locker rooms for storage at basement,

security is by highly-discipline Gurkha guards instead

of Bangla  ---  then you have the chance to be the next

Residential award-winner like Phoebe Tan ....