Why estate agents must have an Opt-in Page

Do you advertize in Facebook or Google or Twitter ?

Do you advertize in online property portals like 

iProperty, Propertyguru, Edgeproperty, Mudah, 

StarProperty, etc ?

And in your advertizements, do you only insert

your phone no or WhatsApp No or perhaps your email ?

If you are .... then you are not alone !!

Countless property agents do this in their ads,

and this is a BIG MISTAKE as they are losing

out a lot on the opportunity ....

Any professional marketer, especially those who

are savvy Internet Marketers or proficient in the

Online Marketing industry will tell you that for any

ads or marketing that you do .... you MUST ALWAYS

have an Opt-in Page to capture your business leads !!

So what is an Opt-in Page ?

It is basically a Landing Page whereby your buyer

or the prospect would type in their Name and Email,

then click Submit , and their info would be listed into

your system or Database.

In other words, an Opt-in Page is compulsory for

you to do any Lead Generation, which you can then

do the Follow Up later on.

Here are some examples of Opt-in Pages 

You must be asking ---  WHY do you need such a page

when your advertisements already have their Name and

Phone No ?

Well the answer is because apart from helping to filter

your prospect, such a page ( with their emails ) allows you 

to MARKET & RE-MARKET to them ( without being

too annoying and irritating ).

Imagine calling your prospects everyday and bugging

them .... do you think they will like you ?

BUT if you send them an email instead, it will be more

friendly and less interrupting ....

SO how do you create an Opt-in Page ?

There are 2 ways ---- the FREE method

and the PAID method.

For the free way of creating your own page, 

I have created this video for you 

From watching this video of mine, you can see that

one can easily create such a Landing Page in 5 minutes

using this website  https://quickpages.co  ... and its FREE !!

BUT the problem is you will need to Download 

all your business leads into a CSV File, and then copy

and paste those emails into your own Gmail or Yahoo Mail etc

to be able to send out your email.

And everytime you need to send out any NEW email,

you will then need to Copy & Paste those emails again

and again .... making it very tedious indeed !!

So its a Manual Process.

If you are a newbie, with very few email leads to work on

in your database ... then this is quite okay.

For this is FREE ... you dont need to pay to use this tool.

BUT if your real estate business is growing bigger,

and you need a Lead Generation system that can 

function automatically WITHOUT using much of your

time and effort .... then i would encourage you to use

an AUTORESPONDER service or software.

Of course its not free, and you need to pay either

on a monthly basis ( based on how many emails or

subscribers you collect in your database ) or it could

be just a One-Time payment .

For example, this is an example of my Opt-in Page 

==>>  https://sendfox.com/lp/3o5k89  

I paid a One-time Payment for it, and i can create

as many Pages as i want to. 

The main difference with a Paid Method is that 

i can create a series of Pre-written Emails in my

software, and it will then send out my emails 

on my behalf ( based on the pre-determined days

and time that I have fixed in my Setting ).

This is what an AutoResponder does ....

it capture those email leads and then send out emails

AUTOMATICALLY on my behalf.

If you are a property agent, or perhaps into other

businesses like MLM, insurance, consulting, ecommerce

and so on .... then it is important to upgrade your

online presence with the latest marketing tool.

How to close Big Deals during pandemic

The economy in Malaysia is now in

dire straits. In fact it is in total chaos,

with so much Lock-Down, Semi Lock-Down,

and various versions of the MCO or the

Movement Control Order.

The constant changes in what one CAN DO

and NOT allowed to do has created so much

hardship and uncertainties .

The Covid-19 pandemic has ruined the lives

of many real estate agents or property agents

not only in Malaysia ... but also worldwide.

This is because the physical touch makes the

difference when it comes to viewing and inspecting

a property, whether to buy or to let.

BUT when the government clamped down on

the travel restrictions, this certainly serve a

death knell for my fellow real estate agents !!

Of course, some property gurus have pivoted

to doing marketing online .... via Zoom sessions

as well as conducting Virtual Tours of the 

properties to be marketed, and using Docusign

for signing the documents.

But then again, there is only so much that one

can do online, considering that for any property

transaction to happen .... it will involve 8 parties

namely the Seller, the Buyer, the Agent, the Lawyer

the Banker and the Land Office, the Tax Department

plus the Valuation Department.

Thus if  one party is under lockdown and forced to

work-from-home, then the entire chain in the said

transaction will be jammed up !!

What's happening on the ground right now

is there are more property listings available

for sale or to let, as many owners are jobless

and retrenched, or have their salaries reduced,

and many too have to shut down their business !!

There are less property buyers in the market.

And even if they want to buy, the problem is to

get the bank loan at the margin that they want.

https://youtu.be/V8HjWxUwMKE 

Considering all these mis-matches, I have decided

to create a video that has been published in Youtube

sometime ago. Hope this video can help you in your

marketing of properties.

16 months have passed, and the Pandemic is still

ravaging with new variants coming in. Thus if you are

a property agent, I would encourage you to re-look 

into how you are going to sustain and generate income

in the months to come.