Do you realize that many estate agents
and agencies claim that they are
No.1 ... the Top ...the Best ....etc
The question is --- IF everyone claims so,
then who will be the No 2 ?
WITH so many at the No 1 spot,
can you remember who is who ?
Can you remember them ?
Your brand is what differentiates you
in the marketplace. What a strong brand
stands for cannot be easily copied.
If your business wants to be widely known,
remembered and chosen by your potential
customers over the competition,
you need a strong brand.
AND if you are an estate agent,
then you need your OWN Personal Brand
There is certainly an emotional link
between a chosen brand and its customers.
The brands you love most are the ones
you feel understand you and your needs.
They’re the ones who can inspire
you to say, “This brand is for ME!”
Brand building is a foundational practice
adopted by enduring brands such as
Singapore Airlines, McDonalds, Petronas,
Maxis, Digi and the likes.
The brands you love don’t just happen by luck.
It happens because those brands have
taken the time to get clear about who they are,
what makes them the most valuable/unique to you,
& in many ways have pre-selected you
to connect with.
WHEN everyone claims to be No 1,
off course its hard for you to remember
so many of them.
BUT when you claim yourself to be
.... " the smallest agent in town "
.... ejen kecil-kecilan
--- ejen anai-anai
Do you think people will remember me ?
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