The economy in Malaysia is now in
dire straits. In fact it is in total chaos,
with so much Lock-Down, Semi Lock-Down,
and various versions of the MCO or the
Movement Control Order.
The constant changes in what one CAN DO
and NOT allowed to do has created so much
hardship and uncertainties .
The Covid-19 pandemic has ruined the lives
of many real estate agents or property agents
not only in Malaysia ... but also worldwide.
This is because the physical touch makes the
difference when it comes to viewing and inspecting
a property, whether to buy or to let.
BUT when the government clamped down on
the travel restrictions, this certainly serve a
death knell for my fellow real estate agents !!
Of course, some property gurus have pivoted
to doing marketing online .... via Zoom sessions
as well as conducting Virtual Tours of the
properties to be marketed, and using Docusign
for signing the documents.
But then again, there is only so much that one
can do online, considering that for any property
transaction to happen .... it will involve 8 parties
namely the Seller, the Buyer, the Agent, the Lawyer
the Banker and the Land Office, the Tax Department
plus the Valuation Department.
Thus if one party is under lockdown and forced to
work-from-home, then the entire chain in the said
transaction will be jammed up !!
What's happening on the ground right now
is there are more property listings available
for sale or to let, as many owners are jobless
and retrenched, or have their salaries reduced,
and many too have to shut down their business !!
There are less property buyers in the market.
And even if they want to buy, the problem is to
get the bank loan at the margin that they want.
https://youtu.be/V8HjWxUwMKE
Considering all these mis-matches, I have decided
to create a video that has been published in Youtube
sometime ago. Hope this video can help you in your
marketing of properties.
16 months have passed, and the Pandemic is still
ravaging with new variants coming in. Thus if you are
a property agent, I would encourage you to re-look
into how you are going to sustain and generate income
in the months to come.
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