Do you advertize in Facebook or Google or Twitter ?
Do you advertize in online property portals like
iProperty, Propertyguru, Edgeproperty, Mudah,
StarProperty, etc ?
And in your advertizements, do you only insert
your phone no or WhatsApp No or perhaps your email ?
If you are .... then you are not alone !!
Countless property agents do this in their ads,
and this is a BIG MISTAKE as they are losing
out a lot on the opportunity ....
Any professional marketer, especially those who
are savvy Internet Marketers or proficient in the
Online Marketing industry will tell you that for any
ads or marketing that you do .... you MUST ALWAYS
have an Opt-in Page to capture your business leads !!
So what is an Opt-in Page ?
It is basically a Landing Page whereby your buyer
or the prospect would type in their Name and Email,
then click Submit , and their info would be listed into
your system or Database.
In other words, an Opt-in Page is compulsory for
you to do any Lead Generation, which you can then
do the Follow Up later on.
Here are some examples of Opt-in Pages
You must be asking --- WHY do you need such a page
when your advertisements already have their Name and
Phone No ?
Well the answer is because apart from helping to filter
your prospect, such a page ( with their emails ) allows you
to MARKET & RE-MARKET to them ( without being
too annoying and irritating ).
Imagine calling your prospects everyday and bugging
them .... do you think they will like you ?
BUT if you send them an email instead, it will be more
friendly and less interrupting ....
SO how do you create an Opt-in Page ?
There are 2 ways ---- the FREE method
and the PAID method.
For the free way of creating your own page,
I have created this video for you
From watching this video of mine, you can see that
one can easily create such a Landing Page in 5 minutes
using this website https://quickpages.co ... and its FREE !!
BUT the problem is you will need to Download
all your business leads into a CSV File, and then copy
and paste those emails into your own Gmail or Yahoo Mail etc
to be able to send out your email.
And everytime you need to send out any NEW email,
you will then need to Copy & Paste those emails again
and again .... making it very tedious indeed !!
So its a Manual Process.
If you are a newbie, with very few email leads to work on
in your database ... then this is quite okay.
For this is FREE ... you dont need to pay to use this tool.
BUT if your real estate business is growing bigger,
and you need a Lead Generation system that can
function automatically WITHOUT using much of your
time and effort .... then i would encourage you to use
an AUTORESPONDER service or software.
Of course its not free, and you need to pay either
on a monthly basis ( based on how many emails or
subscribers you collect in your database ) or it could
be just a One-Time payment .
For example, this is an example of my Opt-in Page
I paid a One-time Payment for it, and i can create
as many Pages as i want to.
The main difference with a Paid Method is that
i can create a series of Pre-written Emails in my
software, and it will then send out my emails
on my behalf ( based on the pre-determined days
and time that I have fixed in my Setting ).
This is what an AutoResponder does ....
it capture those email leads and then send out emails
AUTOMATICALLY on my behalf.
If you are a property agent, or perhaps into other
businesses like MLM, insurance, consulting, ecommerce
and so on .... then it is important to upgrade your
online presence with the latest marketing tool.
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