If you are a Real Estate Agent or a Property Agent
in Malaysia, and you are like me ( specializing in land,
be it Agriculture Land or Development Land or perhaps
Industrial Land ) , then you would most likely come
across the name Ho Chin Soon from Ho Chin Soon
Research Sdn Bhd ).
For he is the un-disputed King of Maps !!
Yes.... he produces all types of maps for the
real estate fraternity. His maps cover most of the
states, and focus on Land Use and Land Transactions
which are very useful for any Real Estate Agent .
Then too, his maps are also widely used by the
property developers, as those maps offers a macroview
of whats developed in any particular location.
Thus it allows the developer a clear insight into the
surroundings as well as the competition for their
market survey and market research.
I met Ho Chin Soon in 1991 when I was still a
Business Development Executive with the public-listed
Selangor Properties Bhd.
Back then he has just started his company, and was
eager to sell his FIRST set of maps.
And that was how I managed to get a copy of his maps
( Ampang Road East & Bukit Bintang Master Plan )
which was published in October 1990.
Frankly, his maps were VERY UGLY indeed !!
Actually they were not maps but rather black & white A4 size
compilations in book form.
The initial release was a fiasco ... coz the property agents
would buy 1 copy & then photostat to share among themselves !!
So the ever-smart Master Ho changed his format
from black & white to a darker grey and red background.
This means those cheapskate agents only end up with
REALLY DARK photostated copies which are NOT readable.
As the years progressed, the quality kept on improving
until you get to see all his colorful glossy maps today !!
Of all the maps in my vintage portfolio,
the best ones are from his 1992 Klang Valley Master Plan series
( Central, North, South ).
These 3 maps were of immense help to me
in my forays into land deals.
Dont believe ? .... just look at their torn
& worn-out condition from my over-use !!
Here are some of his other maps produced
during the early days ....
These days the King of Maps has retired,
and the firm is now headed by his son Ismael Ho.
With the new young blood, Ismael has now infused the
modern technology into the mapping business, using
drones, Virtual Reality and Augmented Reality too.
Personally i have bought about RM40,000 worth of maps
from them, and these maps have really helped me a lot
in sourcing for land, analysing the surroundings and
doing marketing proposals.
Of course, many property agents don't even know that
such types of maps exist. And so they end up just using
Google Maps or buy those tourist maps from bookshops
like Borders, MPH, Popular, Kinokuniya or from the
petrol stations like Exxon, BH, Shell and Petronas !!
Also most property agents or Real Estate Negotiators
prefer to use the app Waze .... when moving around.
But if you are doing out-station site surveys or have
to visit sites located in rural locations, then I would
suggests using those maps from Ho Chin Soon instead.
So what is their secret of success ?
Back then there was no Joey Yap or Lilian Too
or Kenny or Joe or other masters.
BUT Ho Chin Soon was already practising feng shui
..... his address was the very lucky and auspicious
LOT 4.88, Wisma Central ....
And in March 1995 ... 26 long years ago ...
Master Ho was already zooming in on South Johor
yet you fellas are only talking about Iskandar Johor now
... that's the difference between a VISIONARY
Master Mapper and a layman ....
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