My Side Hustle

 

Using FB as a marketing tool is very tricky 

as you have to be very sure of EXACTLY 

what  you want to achieve.

( PPE , Page Likes, Clicks to Website ,

Website Conversions or App Installs -

-- the most expensive

on a Cost-per-Click basis is WC ad )

Most agents are contented with just 

writing a post with WTS ( want to sell ) 

or WTR ( want to rent ) ... and hope

that other FB friends will read and co-broke 

.. or click Like and Share ....!!

For the project marketers, 

they always use Sponsored Ads .... 

and getting readers to Sign Up or Learn More

I have also used FB ads for about 55 campaigns 

but NOT to sell properties .... 

rather its for my IM biz. ( my side-hustle )

FB ads is very tricky ... 

the costs have gone up ( CPC )

and their algorithm is constantly changing. 

Previously you can use Audience Insight 

to do your targetting ... but now you need 

to supplement it with external software 

like Audience Intersect.

Even if you have 1,000 fans in your FanPage

it does NOT mean that each time you write a post 

.... all 1,000 fans will be able to read it.

Usually FB will only show your post to 10% - 15%

of them .... BUT lately, FB have reduced this 

free organic reach to about 3% to 5%  ....

thats only 30 to 50 folks ..!!

Isn't this miserable ??? 

But on the positive side, 

FB ads are great to work with

as you can see the results IMMEDIATELY , 

thus allowing you to edit, amend, pause, stop .....

Now you know how FB Ads works !!

The Most Prestigious Estate Agency Group

 

Today is the 4th Anniversary

of this group which I created.

Some say 888 AROWANA is undoubtedly the

Most Prestigious Real Estate Agency Group

in the country ....

I couldn't agree more 

for inside this group alone are MANY 

real estate agents who have scored BIG

.... Really, really VERY BIG .....

in the Real Estate Agency biz !!

For this year 2021,

3 members have already won the prestigious

MIEA Million Dollar Awards ....

When i started this group 4 years ago,

it never crossed my mind that it can

survive for so long .

AND i did not imagine that this group

can nurture & produce SUPER AGENTS

continously to TOP the Leaderboards.

Membership has its privileges and

only open to those who have attended

my 2 Days Land Deals Class.

Todate i have about 140 members.

including a Property Dato,  2 lawyers,

2 land investors, Valuers, Estate Agency Principals

HotShot PEAs, and Senior RENs.

In short, its a great platform for the members to

have Continous Learning .... tips, tricks, new info,

latest strategies, how-to, etc .... to upgrade their

game to the NEXT LEVEL.

BUT you can't find this Group in FB. because

its a SECRET Group for members only !!

=================================

Weekend Shopping  ==>>   BEST BUY 

=================================

A deal of RM43.9 Milllion that needs a Replay

 

This happened about 9 years ago

when I was working on this RM43.9M deal

in Sungei Petani

The one-percent Earnest Cheque was done.

BUT the owner did not want to accept it ....

For there was a pending court case on the land,

and he told us to wait until the case is settled.

After 2 years of waiting, my client got tired

and I then got them another piece of land.

Fast forward to today, the owner said he won

the court case and it is now available for sale !!

BUT after 9 long years, he has now increased

the price to about RM70 Million ....

So I have to go back to the drawing board again.

Let's see if I can do a REPLAY once more....

==========================================

SHOP Of the Day ==>  https://c.lazada.com.my/t/c.YTFsC0

==========================================

Specializing in Estate Agency ?

 

The estate agency biz is now in

a state of upheaval & disruption.

New players who got their E-licence

had grand plans for their agency ....

but after less than a year, they find it

hard to cope and decide to close shop.

In the past 2 years, many sole-prop

and small-sized firms also gave up and'

parked their licence elsewhere ....

Branches of big-time firms also

closed down and their entire team 

migrated to other new-age players

If you are doing the Mom & Pop properties

e.g selling houses, renting condos & shops, etc

you will be attacked from many fronts.

You will be Cannibalized.

You will be Marginalized

You will be Digitalized

You will be Vulturized

To avert all these relentless assault,

here's the solution ---  SPECIALIZE !!

When you specialize in a specific niche,

you become an expert & an authority.

Customers come to you & seek you

INSTEAD of you going to them.

Just imagine you being a specialist doctor

like a Heart Surgeon, a Neuro Surgeon or

an Orthopaedic Surgeon ... while everyone

else is the neighborhood clinic GP.....

You will then have your own private playground

to play with ... and hey, have you heard of any 

specialist doctors going bust ???

What a Hot One

 

What can 1.25%  of RM167 Million

do to  your personal  bank account .... ?

BUT too bad ... I missed this deal .... !!!

3 days after my contact passed the details to me,

the representative of the famous Goh Brothers of PG

submitted their earnest cheque to the owner .... 

to develop the SOHO SUITES @ KLCC.

( if you want to know more about the 

Goh brothers of Penang .... go ask your 

award-winning Team Leader .... )

This is what I would call a Perfect Site.

Well not exactly perfect ... but 9 out of 10 points

( less out 1 point because it does NOT 

fronts the KLCC directly )

Otherwise its a real winner since :

---  has D.O for a twin Office/Service Apartments blocks

---  freehold

---  flat terrain

---  rectangle shape

---  last few vacant plots around KLCC

If only the info was given to me 2 weeks earlier,

then I would have an even chance of doing the deal .

Moral of the story ---  for HOT LOCATIONS 

you got to very ride fast ... like the Hottie 

otherwise your bank account 

would be reduced by RM2m ...

Feng Shui in estate agency

 

As estate agents, it is important for us to equip

ourselves with some basics of  Feng Shui

This is because somehow ... somewhere... someday

we will encounter buyers & tenants who are believers

in the auspiciousness of the property.

The Chinese are major proponents of Feng Shui.

And there are thousands of books written on this

ancient subject.,,, from beginner level to 

Grandmaster with hundreds of Dos & Donts ...

To the Malays, it is Tajul Muluk.

Ilmu Tajul is the most commonly used name 

for the Malay system of geomancy, 

comprising metaphysical and geomantic principles 

considered when siting or designing buildings 

to improve and maintain well-being. 

It was traditionally practiced by shamans 

(dukun or bomoh) and architects from Malaysia 

and Indonesia

Today tajul muluk is considered a 

superstitious relic of the past

For the Indians, it is Vastu Shastra.

It means the Science of Architecture .... 

encompassing the principles of design, 

layout, measurements, ground preparation, 

space arrangement and spatial geometry

The designs are intended to 

integrate architecture with nature,

the relative functions of various parts of 

the structure, and ancient beliefs utilizing 

geometric patterns (yantra), symmetry 

and directional alignments

I dont think any of your NCC speakers tell you 

anything about the Art of Feng Shui 

in estate agency

Now that I've passed on some Good Luck to you

its time for you to buy me a cappuccino  ....

What a drop in Price !!

 

Sometime ago I posted about this ad

about the Land for Sale at Sungei Long.

You can search for it ....

I have also wrote my comments

about this site

I am not sure if the agent is a reader of

this Blog or not ....

BUT within 6 weeks later,

the price has miraculously dropped

from  RM22.2 Million to  RM13.3 Million !!

Thats almost RM9 Milllion CHEAPER !!

With this new price,

it seems more feasible and doable.

So good luck to the advertiser ....

Kopi for estate agents ?

 

As estate agents, we are supposed to do

PROPERTIES only ... and earn our fees

from such products .

So when this press release appeared,

I was truly surprised ....

https://www.theedgemarkets.com/article/ni-hsin-signs-brand-partnership-deal-estate-agent-group

As the main guardian angel for the 

Real Estate Agency fraternity in this country,

MIEA has always been the Guiding Light

that upholds professionalism for agents.

BUT the announcement gave me a

wrong signal indeed.

Some agents that have read the announcement

joked that perhaps someday .... they can also

buy under-garments ... as such products are 

the daily needs of estate agents !!

Nevertheless, being a Coffee Addict,

I still don't know where to buy my

Kopi Ali Jantan Kaw-Kaw ....

The Coffeshop Broker

 

Do you know the Villamas Group ?

Within  20 years they have built many 

high-rise condo projects in the Klang Valley.

Their 1st high-rise condo was in Puchong, 

and aptly named Villamas condo... 

The 3.11 acres site was brokered by me

and the Terms were finalized over lunch

at a Coffee-shop in Puchong

It was just a small deal of about RM5.3m ... 

BUT what was UNIQUE about it was 

the way we structured the payment terms.

To be a successful land agent, 

one must always think CREATIVELY 

and do things OUT-OF-THE-BOX ..... 

to structure a WIN-WIN Deal for both parties

That's the only way to bring your game 

to the next level !!

BY THE WAY 

I am NOT a Coffeeshop Broker

even though this deal was done 

at a Kedai Kopi ....

Travel 750 km just for 15 minutes viewing ?

 

Would you drive 750 km

just to view a site for 15 minutes ?

Call it crazy. Call it foolish. 

Call it heroic ... say whatever you want.

At the end of the day, 

you are only enriching the people at

PLUS, Shell, Petronas, Petron, BH, etc !!

If i were him, I would do this prelim first :

--- Is the deal worth RM20 Million?

Otherwise don't waste my time, petrol, toll

and resources since there are many other

deals available in the Klang Valley. 

This is Opportunity Costs !!

--- go to Google Maps and then click on

Google Satellite to analyze the surrounding

developments & the access roads to gauge 

its market potential

--- if the land fronts a road, then click on

Street View to visit the site and see the

neighbours too ( the photos may be a bit

outdated, but it is still ok for surveying 

purpose )

--- if the land is big ( say over 100 acres )

you can then switch over to 3D View ....

then press Ctrl + drag the mouse left or right

or up & down ... to analyse the terrain.

--- once I am satisfied with my findings,

( and after verifying other facts in the title

and approval letters, if any ) then only 

will I travel 750 kilometers for the

Cuti-Cuti Malaysia .

===========================

Google wants to make life easy for us.

BUT too bad, many agents still want to

make life difficult for themselves.

What the Mark .....

WOW, what a crazy morning ... !!

Facebook, Instagram, and WhatsApp were

all down since midnite .

Not only that, it even appears their API system

is not responding, meaning the thousands of

Facebook related products on the market just

stopped working.

But, no worries ... there are other massive online

websites stuffed with incredibly valuable data you

can use right now to improve your business.

Pinterest and Etsy!

Using Pinterest and Etsy, you can figure out the

top trending searches, best selling products, and

top performing businesses helping you understand

how to improve your own business.

BUT thats not the purpose of this post.

Rather its about how our daily lives were STOPPED

when FB, IG and WA are down ....

These social media platforms are now 

so ingrained into us .... that just a slight hiccup 

will give us a Headache ....and if its down for

many Hours .... then we get Mad ....

Imagine a life WITHOUT

Facebook, Instagram and WhatsApp  ....

The tears of an Estate Agent

 

Someone sent me this video just now.

It touched my heart so much that i 

had to view it several times.

It tells the tears & sadness & disappointment

of being a Real Estate Agent that only deal

in selling HOUSES ....

Is this all there is to being an Estate Agent ?

Are there NO other types of properties to

handle and market ?

If its so BORING doing the same old thing,

if its so sad selling the same type of property,

then there are only 2 solutions .

Estate agency is not a bed of roses.

I have been in estate agency for 28 years,

and many times I have thought of 

giving up too ....

My advice is this :

EITHER go do OTHER type of properties

.... or just change career .....

Perhaps then will life be beautiful again ....

Books by Malaysian Estate Agent

 

Further to my post yesterday on my

perennial book buying habit .... 

An agent asked  if I can recommend 

any good books to buy ...

In our local bookshops, 

there are MANY books on property ... 

BUT most of them are geared towards

investing in properties e.g no money down, 

buy low sell high, buy at lelong, multi-sub, 

flipping, die never mind, positive cashflows

BUT hardly any books on Estate Agency

for the local market !!

Over the past 25 years, 

I only found 2 books which are

relevant to an estate agent in Malaysia ---  

THRUST  and COCK & BULL .

If you are a young REN, 

you are encouraged to read these 2 books 

which are written by top Malaysian agents

in the Malaysian context ... 

But I don't think you can buy them 

from the bookshop now ....

Books for Estate Agent

 

Most real estate negotiators have attended

the NCC classes, their inhouse Trainings,

the CDP, CPD, and various seminars.

BUT these alone are not enough !!

To become a more COMPLETE agent,

it is necessary to know more 

and to learn more .

AND one good way to improve the game

is to read up books on Property topics

and Real Estate Agency related subjects.

I am NOT a voracious reader.

But i am an impulsive & compulsive book buyer !!

Therein lies my problem .....

Each time a book cover catches my attention,

I'll read thru the back cover for the summary

and then read  the Table of Contents and 

flip thru the pages inside.

And if just a few chapters meet my needs,

I will then proceed to buy the book.

But when I reached home, 

I will just read thru those few chapters .... 

BUT not the whole book !!

In the past 25 years, 

I have bought almost 1,000 books

---  on Corporate Merger & Acquisition,

Property and Autobiography of Tycoons

---  and left them collecting dust on the 

shelves without finishing reading them.

And many are still lying there ... 

un-read ...un-wrapped 

and still in their original plastic wrapper !!

The Super-Woman agent

 

Her story is so compelling & inspiring 

that I have no choice but to share it 

with all of you folks here ...

I first met her in 22nd May 2014 

when she joined my class.

In fact she was supposed to go overseas, 

but somehow she decided to cancell it 

... here is what she emailed me then  :

========================

Dear Sifu George,

Is my great pleasure to attend your workshop 

which has armed me for certain skill i need 

to change and improved to be more focus 

to select my listing. 

Haha.....now i have to start ATTACK 

the right way with the right skill that I have learnt.

Indeed a long way in the real estate journey 

but truely i enjoyed most of the time. 

Hope to close bigger deal in the near future 

to have more quality time in life especially 

for my family. 

Same time i can go Seremban 

look for you for Teh Tarik....or go Spain...

Thank you Sifu !

It worth while that i used my travel & shopping money 

to attend your workshop. 

Take care and see you on 27/6/14..

Now watching badminton 3 set now. 

Malaysia got chance lei

☆next time will bring you nourishing longevity soup ...

Cheers,

Juliana Teh

0163318080

======================================

SO how did she become a MILLION $$$ Agent ?

My analysis is she has these special traits :

HARDWORK 

Every morning and almost midnite daily

she would post photos of her listings

WILLING TO LEARN

She is always eager to learn

BOTH  from the juniors & seniors

FEARLESS

She is one of the few female agents that

dare to show her lovely photo in the ad banners 

SOCIABLE

Her PR skill is flawless 

& the smile is so contagious.

You can feel that she is genuine .... 

not a put-on ....without any hidden agenda ...

++++++++++++++++++++++++++++++

7 years ago she looked so ordinary

NOW she is a Super-Woman Agent  !!

** For the record, i DID NOT contribute to her win.