The estate agency biz is now in
a state of upheaval & disruption.
New players who got their E-licence
had grand plans for their agency ....
but after less than a year, they find it
hard to cope and decide to close shop.
In the past 2 years, many sole-prop
and small-sized firms also gave up and'
parked their licence elsewhere ....
Branches of big-time firms also
closed down and their entire team
migrated to other new-age players
If you are doing the Mom & Pop properties
e.g selling houses, renting condos & shops, etc
you will be attacked from many fronts.
You will be Cannibalized.
You will be Marginalized
You will be Digitalized
You will be Vulturized
To avert all these relentless assault,
here's the solution --- SPECIALIZE !!
When you specialize in a specific niche,
you become an expert & an authority.
Customers come to you & seek you
INSTEAD of you going to them.
Just imagine you being a specialist doctor
like a Heart Surgeon, a Neuro Surgeon or
an Orthopaedic Surgeon ... while everyone
else is the neighborhood clinic GP.....
You will then have your own private playground
to play with ... and hey, have you heard of any
specialist doctors going bust ???
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